Dick Cavett

A year ago the phenomenon known as pop Lady Gaga prepared to make in Palm Springs, California White, perhaps the biggest celebration of gay men in the country. I'm sure it was a career step for the Lady (whose real name is Stephani Germanotta) at that time and an important turning of the wheel to what I think is a marketing machine to master. As small business owners We can probably learn some great marketing lessons from its history and those of other interpreters of pop music.

I like almost all types of music and I was fascinated by these artists who have the ability to move beyond having a hit song and a taste of the glory of developing a long-term career . What is needed? Are there other equally talented artists that legends like Elvis Presley or Michael Jackson? Yes, but today most of their names are engraved in the sands of time rather than on the capitals or the cover of People magazine. I'm really out of the profile of fans of Lady Gaga, but since seeing the promotional appearance for his Palm Springs, I was impressed by its branding and marketing. To get past being just a flavor of the year, it was all his skills and the ability to adapt quickly to market. This is what you put on the market.

Two years ago (August 2008) Lady Gaga released his first album success, "The Fame" and began building his reputation in many foreign countries. But, as we now know in today's media saturated market, a person can be known, just to be famous. Excuse me for Paris Hilton and Kate Gosselin. When I started to learn more about Ms. Gaga, it became clear that the girl can play the piano, and sings with a beautiful voice and is able to write catchy songs. In other words, it has the basic skills to support a brand music performer, but she had to first get noticed and work on building a fan base. I would say that it is packaged in these outrageous costumes helped to separate from the pack ever-present misery for the bees.

Who would have thought that when Madonna released her "Like a Virgin" album in 1984 that people would still talk about it twenty-six years later? It was a brilliant brand builder. As a vocalist, her talents are modest, but good. If one day she was a candidate for American Idol, Madonna could not get to the third round. But she managed to track the path of singular experimentation and reinvention of a quarter century. The chance to do so in the firelight of the fickle pop culture are very long. The core values of a great brand must remain constant, but the way it is presented and marketed must change with time.

Cyndi Lauper had a worldwide success with the album "She's So Unusual" in early 1984 at the same time that Madonna began her rise to stardom. Although Lauper has sold millions of records on the same scenario as Madonna, you decide which is the consumer brand name today. The world of pop music and hip-hop are littered with the bones of the performer of career disintegrated. You remember Wild Thing by Tone Loc Do not? How about Christopher Cross, which has earned break records, Grammy Awards, Academy Award and a Golden Globe in a short space of time in the eighties. Whenever Mr. Cross is now, he must feel as if his career went from warm and sunny to the dark side of the moon.

I think that one key to the success of Madonna's brand is that it has consistently grown over the years, offering something interesting with each new generation while maintaining some of its fans nineties twenty late. It has been a magnet for media coverage following a lifestyle clearly unconventional. And she has explored various trends in music that has kept fans interested in pure music. Madonna has managed to get marketing better.