Chris Jericho

Many people compare viral videos on the word of mouth advertising. A viral video is seen by hundreds and hundreds of other past and is reminiscent of the "telephone" game you probably played the most as a child. Word of mouth marketing techniques have been around for years and viral videos have many similarities with this type of advertising there are also important differences. An industry insider has classified as viral marketing word of mouth on "caffeine.

Virus Definition
If you're unfamiliar with the term "viral video" there is still a strong likelihood that you saw. A viral video is a marketing technique that depends on existing social networks and communication such as email, forums and social networking sites. The video aims to increase brand awareness, improve sales, and other objectives determined by the marketing campaign.

To achieve this goal will identify a marketer of a group of people, he wishes to target. It will then create a video message containing a virus that has a high probability of being transmitted ... and.

What is different, what's new?
To understand the differences between marketing of mouth and viral videos, it is important to recognize the problems inherent in the word of mouth advertising. One of the biggest problems of this technique is old school advertising faces credibility. In the "telephone" game, the message has been changed considerably when he arrived at the 3rd or 4th person. This is also the word of mouth advertising. Consumers may not receive all the facts or they can receive all the facts wrong.

Another pitfall of the word of mouth is the method that will eventually wear out. A marketing agent or said something or done something consumers who leads a consumer to tell 5 friends. Unfortunately, all 5 friends then tell five friends as is commonly believed. Only 25 percent of the original five friends spread the word. The percentage increases with each little story allows the message spray quickly. Not exactly a successful marketing campaign.

The Next Level Marketing
The whole concept of virus video marketing is to take the word of mouth method to another level. The success of a viral video depends on the passion of consumers who see the video. The message is no longer a chat between friends, the growth will be at an exponential rate. In contrast to the word of mouth method, viral videos are not long. A marketing agent sends a viral video in a mass email, people pass the message to his entire address book, and it spread rapidly - just like a real virus.

The effects of spreading a viral video can be seen in the 2007 return of the wrestler Chris Jericho. This classic viral video to the return of the Wrest step in WWE. hidden codes in the message could be solved by the user to learn more about his return. The campaign spread throughout the Mach Speed Internet with millions trying to decode messages.

The Good, the Bad and the Ugly
Not all successful viral marketing efforts. A great viral video should be designed with your clients or customers in mind. You have to understand what your customers will find humorous and what will stop them.

A failure is the classic viral Sunny Side Up Lingerie viral video. Sunny Side Up is well known for its clothing pre-teen and teen years. In 2007, they decided to add a line of lingerie. The videos were created very suggestive and not suitable for the market preteens or teens. Parents and children found very shocking. The company closed its doors the following year because of weak sales.

On the other hand.